Our Story

Conceptualised during the height of COVID to leverage on the increased prevalence of COVID detection technologies, Natural Trace was born – a food-grade traceability solution that can be added directly into products and detected along the supply chain through molecular means.



Natural Trace was founded with a mission to enhance food traceability and transparency, ensuring the safety of food for consumers worldwide. It has been reported that food fraud costs a staggering $40billion annually, and as consumer awareness grows so does the need for better transparency and supply chain traceability requirements. Leveraging combined expertise across life sciences, food science, and bioinformatics, Natural Trace developed the world’s first food-grade, non-GMO, DNA-based traceability technology.



Today, Natural Trace is proudly headquartered in Singapore with access to state-of-the-art facilities, Natural Trace has expanded presence across multiple continents, driving innovation across the food industry. We are dedicated to empowering food growers and producers with insights generated from our novel solution, towards the provenance and journey of their products through complex supply chains while fostering trust and verifiable transparency.



We look forward to anyone wanting to join us on our journey to redefine food traceability and ensure a safer, more transparent future for food everywhere.

Our Team

Advisor

CL Goh

Singapore, 


Co-founder and CEO

Dr. Chantal Roth

Switzerland, 


Co-founder 

Lukas Muller (Prof)

United States of America,


Co-founder 

Alrik Tan

Singapore,

Chief Scientific Officer

Julia Lee (Dr)

Singapore,

Chief Commercial Officer

Kirsty Hall

Australia,

Business Developer

Michael Malone

United Kingdom,

Business Developer

Zoey Wong

Singapore,

Laboratory Technician

Cindy Seah

Singapore,

Finance Executive

Alex Wild (Dr)

Advisor

Markus Helms

Advisor

Christian Wiegele

Advisor

Elizabeth Lewis (Dr)

Advisor

Felix Maurer (Dr)

Advisor

John Simmons

Advisor

Tansuk Jain

Advisor

Alrik Tan

Research and Product Development

  • Drive Scientific Research, Product Innovation and Technology Commercialisation
 
  • Multi-disciplinary experience across Genomics and Diagnostic Medical Devices
 
  • Biomedical Science (UWA, Aus) and Innovation & IP Management (SUSS, SG)
 
 

Alrik Tan

Research and Product Development

  • Drive Scientific Research, Product Innovation and Technology Commercialisation.

  • Multi-disciplinary experience across Genomics and Diagnostic Medical Devices.

  • Biomedical Science (UWA, Aus) and Innovation & IP Management (SUSS, SG).