Natural Trace, an award-winning biotech ingredient company pioneering food-safe traceability, will showcase its latest in-product tagging technology at SupplySide Global 2025, Booth #921. The company’s breakthrough platform is redefining how nutraceutical and ingredient brands verify authenticity, protect intellectual property, and strengthen consumer trust across complex global supply chains.

Bringing authenticity to life

As brands face growing risks of ingredient fraud, mislabelling, and counterfeiting, Natural Trace is introducing a new era of transparency, one that starts within the product itself.

At the heart of the platform is NaturalTag™, a GMO-Free, food-grade ingredient tracer that’s added directly into raw materials or finished products, creating an invisible fingerprint that securely travels through every stage of production and distribution.

Supported by NaturalDetect™, a highly sensitive real-time PCR-based testing method with proprietary knowhow, and NaturalCloud™, a digital traceability platform, Natural Trace provides verifiable, batch-level insights into product provenance. Together, these three integrated technologies give companies full control and visibility across their supply chain.

Detecting dilution and protecting proprietary formulations

One of the most powerful capabilities of Natural Trace’s platform is its ability to detect dilution or adulteration of proprietary ingredients, a growing issue in premium nutraceuticals. By embedding NaturalTag™ directly within the ingredient, reduction in concentration or unauthorised blending may be identified through precise PCR quantification via NaturalDetect™.

This enables brands to:

• Verify full-strength formulations and guard against cost-cutting dilution 
• Confirm licensed ingredient usage by third-party manufacturers or co-packers 
• Protect the commercial value of patented or branded formulations 
• Provide forensic-level evidence in cases of mislabelling or adulteration 

For ingredient brands and suppliers, this offers a new layer of protection transforming proprietary formulas into verifiable assets with measurable integrity.

A new era for transparency and trust

“Today’s nutraceutical market is driven by trust,” said Dr. Julia Lee, CEO of Natural Trace. “Manufacturing partners expect more than just paperwork; they want proof. Our technology provides that proof, helping brands authenticate products in real time, safeguard their reputation, and demonstrate integrity from source to shelf.”

Natural Trace’s in-product tagging is compatible with a wide range of applications, from botanical extracts and dietary supplements to finished formulations and powders. Because the tag is inert, tasteless, and food-safe, it can be easily and  seamlessly integrated without affecting product quality or sensory properties.

Benefits for nutraceutical innovators and ingredient suppliers

At SupplySide Global, Natural Trace will highlight how its platform helps:

• Protect branded ingredients and formulations from counterfeiting or dilution 
• Enable verification of authenticity anywhere along the supply chain 
• Deliver digital proof of provenance through cloud-connected data insights 
• Build trade partner confidence through verifiable “source-to-capsule” integrity 

Driving innovation across the industry

Following successful customer use-cases and pilot programs with nutraceutical and functional food partners, Natural Trace continues to expand globally, partnering with ingredient manufacturers, CDMOs, and finished product brands to integrate in-product traceability at scale.

The company’s mission is clear: become the leading provider for in-product traceability solution globally, preventing fraud, and enhancing consumer trust in the global food supply system.

Meet the team at Booth #921

Visitors to SupplySide Global 2025 are invited to meet the Natural Trace team at Booth #921 to learn more about the latest applications of NaturalTag™, NaturalDetect™, and NaturalCloud™. Demonstrations will showcase how the technology delivers unmatched visibility, from raw ingredients through finished goods.

TAG, TRACE, TRUST, with Natural Trace!

To experience our product firsthand or for further inquiries, contact:

info@natural-trace.com |  www.natural-trace.com