Leadership Announcement
Natural Trace, an innovative biotech company revolutionising food traceability and authenticity, is pleased to announce the appointment of Dr. Julia Lee Xiaoyun as Chief Executive Officer, effective 1 July 2025.
Dr. Lee, who previously served as the company’s Chief Commercial Officer, brings a wealth of leadership experience and strategic vision to guide Natural Trace through its next phase of growth and innovation. As CCO, she played a pivotal role in shaping the company’s commercial strategy, forging critical industry partnerships, and championing the mission to become the leading provider for in-product traceability solutions globally, preventing fraud, and enhancing consumer trust in the global food supply system. With a background spanning microbiology, biochemistry, food diagnostics, and commercialisation across the APAC and European regions, she is uniquely positioned to lead Natural Trace’s expansion across international markets. Dr. Lee holds a PhD in Life Sciences and Microbiology from the University of Lausanne.
“We are thrilled to have Julia step into the CEO role,” said CL Goh, co-founder and outgoing CEO of Natural Trace. “She brings an ideal blend of deep scientific knowledge and sharp commercial acumen. Her leadership has already been instrumental in taking our business to the global stage, and she will continue to drive our vision forward.”
Mr. Goh will transition to the role of Executive Director, where he will focus on strategic partnerships, growth initiatives, and supporting the leadership team during this exciting period of expansion.
Natural Trace’s flagship technology includes NaturalTag™, a food-grade, GMO-free traceable ingredient, paired with real-time PCR-based detection and cloud supply chain insights. With applications across ingredients, finished products, and contract manufacturing, Natural Trace continues to partner with responsible producers and industry leaders to elevate transparency and trust in food integrity.
About Natural Trace
Natural Trace is an award-winning food ingredient & biotechnology start-up based in Singapore with a global presence. The company’s proprietary traceability technology empowers brands to verify the origin and authenticity of food and ingredients, safeguard brand reputation, and protect intellectual property. Learn more at natural-trace.com.
Media Contact:
Kirsty Hall, Head of Marketing & Compliance
info@natural-trace.com
