Natural Trace Wins at Fi Europe Start-up Challenge
A standout moment from last year: Natural Trace was honoured as the ‘Most Innovative Service or Digital Solution Supporting the F&B Industry’ at the 2024 Food Ingredients Europe Start-up Challenge!
Redefining Traceability with NaturalTag
We’re redefining traceability with NaturalTag: a food-safe, GMO-free, invisible tag that seamlessly integrates into products while ensuring safety and ease of use. Each tag functions as a bio-barcode with a unique identity for traceability without altering the product itself.
Addressing the Growing Concern of Food Fraud
Food fraud remains a growing concern, with counterfeit products costing the global food industry billions each year. In a featured article from Fi Global Insights, Lynda Searby explores how our DNA-based tracing technology is transforming food safety, protecting brand integrity, and ensuring transparency across complex supply chains.
NaturalTag provides a ground-breaking solution to the challenges of food authentication. Unlike traditional traceability methods, which rely on packaging or external markers that can be removed or counterfeited, NaturalTag is embedded directly into the product. This approach ensures that traceability remains intact through every stage of the supply chain.
Enhancing Industry Trust
Our technology is particularly valuable for high-risk industries, including premium ingredients, dietary supplements, and organic foods, where authenticity and quality assurance are paramount. By enabling in-product traceability, our NaturalDetect method, businesses can verify product origin, reducing the risks associated with food fraud and mislabelling.
With increasing regulatory pressure and consumer demand for transparency, Natural Trace is helping brands stay ahead by offering a unique batch-level tagging system. Our NaturalCloud platform further enhances this process by providing global data insights into complex supply chain, ensuring businesses can protect their products with confidence.
Read the Full Fi Global Insights Article
Read the full article here: DNA-based bio-code offers a natural tracer for detecting food fraud
A huge thank you to our team, partners, and supporters for being part of this journey. If traceability is a priority for your business, let’s connect and shape the future of food together: Contact us
