Natural Trace began with 3 friends and 1 mission…
To reduce the ambiguity surrounding the origin of raw ingredients and the safety of food today.
An estimated 10% of all retail products are counterfeit, adulterated, or not from the declared source, leaving the future of food and consumer safety hanging in the balance. As we grow ever more conscious of the products we consume, understanding the need for transparency and traceability along the value chain is the future. Determined to crack an answer to this, our founders hypothesised a food-grade traceability solution that could be added directly to products. Such a product was yet to exist, but had the potential to revolutionise supply chain transparency.
The moment of truth came in a stroke of inspiration from DNA-based COVID-19 detection technology. The trio were compelled by its ability to provide molecular-scale solutions to worldwide predicaments.
Through rigorous research and analysis, they have broken new ground with the development of our cutting-edge, patented NaturalTag solution. Built from scratch, NaturalTag is the world’s first and only food-grade microbial traceability system.